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Episode 16 Australia Day Lamb Ads

Episode 16

Australia Day Lamb Ads

Hello and welcome to episode sweet sixteen of Coexisting With Nonhuman Animals. I'd like to talk about an Australian holiday, aptly named Australia Day. Just to be clear, I'm a New Zealander, we are not part of Australia no matter how much Australia wishes it could steal our best actors and pavlova, a meringue type dessert made by beating egg whites. Australia and New Zealand have grappled since the dawn of time who came up with the crusty white blob, its known as a national food of BOTH countries. Wikipedia is currently saying New Zealand seems to be the origin, although Wikipedia is easy to "correct". Frankly, I never liked pavlova, or "pav" as its often called, and I dont miss it now that I'm vegan. I have two good friends to include later on, Sam Tucker, a fellow New Zealand vegan and Francis Glass, an Australian Vegan who was interviewed by Elizabeth Collins on NZ Vegan Podcast episodes 34 and 35.

I've mentioned before "world famous in New Zealand", a feeling that what New Zealand has to be proud of is often not known outside the country, we have a related issue where we feel our best things get stolen by larger countries, ESPECIALLY BY AUSTRALIA! On both sides of the tasman, Australia and New Zealand mention this in advertising. It seems that Australian and New Zealand ads are more laid back than many other countries. I'm only mentioning our supposed rivalry, as its mentioned in many of our ads, I've been to Australia and love the country and its people. I wish New Zealand and Australia could be closer, we have similar cultures, and the land itself compliments each country. New Zealand is beautiful, with more rain, and greenery, and Australia is beautiful because of how hot it is, with the arid outback, and sandy beaches. We jest, but its only playful, as in these ads.



Pharr Lap was a famous race horse, who was born in New Zealand but raced in Australia, both countries claimed him. When he died, parts of his body were kept in Australia, I believe they have his hide and his abnormally large heart, and I've seen his skeleton, in what looks like a large fish tank, at Te Papa, the national museum of New Zealand. Pharr Lap is mentioned in the Australia Day ads.

One of our famous ads, about being "100% pure" and "100% green" was parodied in Australia, that sure, New Zealand is beautiful, lush and green with mountains and lakes and streams and green forests, but we have 0 airforce, 0 navy, 0 army to protect it, and that Australia could just waltz on down and claim the lot!



Time to get to the point of this episode.

I'm mentioning Australia Day because of a series of ads by Meat and Livestock Australia, MLA, who promote eating lamb on Australia Day as a thing REAL Australians do. To not eat lamb is said, in the ads, very bluntly, to be "unaustralian". I'm not making that up. I've found these ads to be annoying, as they fuel a culture, both here and in Australia, about being a "bloke",meat, barbecues, beaches, shorts, sports, beer, and being "un politically correct" and blaming "greenies" for everything thats wrong with the world. The ads do have some somewhat funny lines, and I'm not demanding they be pulled. That would only make us look "annoying", as if the stereotype of the bossy vegetarian, or vegan, were true. Perhaps the best way to combat these sorts of ads is to show the world that vegans are not "tree hugging greenies", and that we are all shapes and sizes, that athletes, and "real men" can, and are vegan.

Australia Day itself has been protested in recent times, with some groups calling it "Invasion Day", meaning when the europeans arrived in the country. I'll let my Australian friend Francis explain this better soon, as he knows more about it than I do.

Apparently these ads are...
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