It all started with a list of songs, a big list, and a dream. On July 1, 2004, 100.3 Jack FM in Dallas ushered in a new era in music entertainment.
Jack FM is not just a radio format with a VERY long playlist. Jack is a state of mind, manifesting itself on the airwaves, on the internet and in the minds of listeners who love variety, spontaneity and originality!
Jack is a wild and wooly combination of fuzzy logic and structured chaos. Jack is remarkably simple, which is why listeners grab onto it so quickly. But it's also remarkably sophisticated, which is what keeps them intrigued day after day, month after month and year after year.
"Playing What We Want" speaks to the station's broad musical roster: Lenny Kravitz, Abba, Aerosmith, Outkast, U2, Bruce Springsteen, No Doubt, Led Zeppelin - and hundreds more. But the statement also defines Jack's personality. Jack is irreverent and rebellious. Jack is also smart, honest, and inclusive. But most of all, Jack is fun.
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