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The Paid Assassin

An eager new IT employee volunteers to run his employer’s first paid search online advertising campaign. Without adequate experience and analytics, he misses the telltale signs of click fraud, while committing some common but expensive bidding errors. The results come to a head in a conference room confrontation that resurrects vivid memories for our professional analysts. Good advice for any company looking to advertise online.
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One for the Money - Online Marketing Podcast