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Universal Chaos

An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno punk band with a similar name. The band's aggressive promotions and massive viral buzz cause the e-retailer's online sales to drop as search positions fall under the weight of the band's notoriety. Anyone feeling secure about their well-established search positions, or those looking to create some lasting search presence, needs to listen to this podcast.
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