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How To: 2012 Social Program Planning

Now that the NYE champagne has been emptied and your resolution resolve is already dissolving faster than an Alka-Seltzer, let’s look forward to 2012 and identify some steps for planning your brand’s social program calendar. At a high level, we want to assess a) the business objective(s) for the year, b) what those objective(s) translate into for [...]
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