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State of Advertising - Episode 5

This week, Sean and Joseph discuss online tracking as it relates to cookies.

 http://www.freedom-to-tinker.com/blog/felten/if-youre-going-track-me-please-use-cookies

 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110465

Then, they discuss at length the ramifications of the Microsoft and Yahoo! deals.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110695

Finally, they wrap theshow up discussing a partnership between Microsoft and comScore - they're trying to show that reach and frequency should be a part of the online advertising metrics tool kit. We both think that's Bull.

 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110819

Contact us!

stateofadvertising@gmail.com

Comment Line: 817-803-4566 (that's Sean's personal Google voice number, so disregard the crazy robot voice)

Follow Sean and Joseph on Twitter: www.twitter.com/bigpapabros and www.twitter.com/seanscogin

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