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How To Buy Newspaper Advertising Without Loosing The Shirt Off Your Back

This exclusive interview with Greg G., the founder of a top newspaper consulting firm in the South, is chalked full of the insider tips of how you can get the best rates in newspaper advertising to help you grow your business to the fullest. Greg worked in the newspaper industry for more than 20 years and was Vice President of Circulation for the Lexington Herald Leader, an integral member of the second largest newspaper group in the country. We discuss the life of a newspaper advertising representative and how they have evolved from being mere order takers to being highly educated and knowledgeable professionals in both advertising and marketing. You will hear what motivates a sales rep and what their responsibilities are to the newspaper as well as to their customers.