Doctors, nutritionists, chefs, bloggers, authors and entrepreneurs from 4 countries share why they choose to go against conventional health wisdom to promote paleo. Documentary, Love Paleo reflects on how real-life people were profoundly transformed by their new way of life and became passionate about promoting the Paleo lifestyle through their business as a means for others to achieve optimal health." This film intends to spread the message about the paleo movement and raise public awareness about this healthy alternative to the Standard American/Western Diet (SAD). The features also presents the basic tenets of the lifestyle through the eyes of medical doctors, nutritionists, authors, business owners, chefs and personal trainers who have adopted this way of life and have thrived ever since thus also addressing some misconceptions about it.