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November 2008 State Direct Mail Marketing Workshop Resources

November 2008 State Direct Mail Marketing Workshop Resources
More than 50 representatives from RBFF, USFWS, state agencies, AFWA and Southwick Associates gathered in Dallas, TX from November 19-21, 2008 to share insights and lessons learned from the first year of RBFF’s Direct Mail Marketing Program and exchange ideas on ways to improve year two of the program. The workshop highlighted the progress made over the first year, the importance of marketing to lapsed anglers and offered suggestions to build on the program in year two.
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