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#1: Using the Internet to increase front- and back-end grosses Podcasts: Ward's e-Dealer 100

From the award-winning editors of Ward's Dealer Business, the management magazine for today's franchised new car dealer, comes the Ward's e-Dealer 100 podcast series. Topics include: how dealerships on the WARD'S e-Dealer 100 ranking are increasing their front and back end grosses using the Internet, Is search engine marketing a fad or here to stay, lead management tips on improving closing ratios, and much more. SERIES SPONSOR: DEALIX
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