In this audio, you’ll meet Anthony. Anthony has been actively trying to drum up sales for his mobile billboard business but is barely breaking even every month. Even though he has an innovative new business and some great testimonial letters, he still finds that most people aren’t interested in advertising on his truck. So he’s come to me to take a look at his stagnant situation.
During the consultation, I take Anthony through an opportunity analysis where I recommend he stop pounding the pavement making ineffective cold calls and start making his sales targeted and automated. Together Anthony and I dissect his situation, analyze the weaknesses and strengths and uncover doable solutions that make sense for him.
As it turns out, Anthony’s biggest asset also seems to be his biggest problem - the novelty of the mobile billboard. Because it’s a new idea, Anthony finds that people are interested in it but are also afraid to take a chance on an advertising medium they know little about. So, I give Anthony some ideas on how to educate consumers about the benefits of his business, relieve their fears and effectively get his word out.
We also talk about:
* How to put together a consumer report that will inform and intrigue the public about a little-known product or service - what the report should look like and where to find good, cheap writers to make it happen
* Ways to use direct sales, an 800 number and a 24-hour recorded message to automate sales and end cold calls
* Great places to find data lists, 800 numbers and free publicity
* How to use joint venture deals to significantly grow his business without advertising - and who to make those deals with
* Ways to ease consumers’ fears by eliminating risks - establish a can’t-refuse guarantee or run an ad for free
* How to use bartering to turn "down time" into peak time
* And much more
When I do a consultation, I don’t just bring my expertise to the table. I also bring a wealth of resources that I’ve compiled over the years. So during an audio consultation, you’ll usually hear me refer to relevant websites and recordings that I know the client will benefit from. And I send the client links to those references after the interview. For this particular consultation, I sent Anthony a compilation of about 15 different resources that he’ll be able to look through at his convenience. So not only did he receive around an hour and a half of my time, he also received a copy of this recording and a tailor-made reference file.
Sometimes significant growth isn’t achieved by improving one area by a lot, but by improving many areas by a little bit each. Anthony has already begun taking the necessary steps for growth, so I’m sure it won’t be long before his mobile billboard business is moving just the way he wants it to be.
This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
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