Based on the hot new pricing book Pricing with Confidence 10 Ways to Stop Leaving Money on the Table, Holden Advisors provides C-level executives, marketing, sales, and product managers with the know-how to kick the discounting habit and build pricing confidence in their organization. Through the course of the podcasts, Dr. Reed Holden, worldwide pricing guru and CEO of Holden Advisors, discusses how to grow profits and revenues through field tested strategies and techniques that have been implemented in successful companies worldwide. Through Dr. Holdens real-life, compelling examples, managers will discover how to kick the discounting habit, play better poker with customer, price to increase profits, achieve negotiating flexibility, force your competitor to react to your pricing, teach your sales force to build their selling backbone, and more profit-building lessons.
Feedback