I kid you-not - if you can craft a powerful USP that hits a home run in the mind of your client's customers, youve found the one thing that can bring them out of obscurity into the spotlight of fame. Its pure marketing gold. A good USP can take an unknown nobody and miraculously turn him into a famous somebody. Its the difference that can take a product or service from good to a marketing great. A great USP will not make the cash register ring, but it will make it sing. Without a doubt, it is one of the core marketing vehicles through which great financial fortunes are made. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com
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