Podcasting is now the undisputed wave of the future for marketing and branding and is fundamentally changing the way businesses talk to their customers. Consumers are forming opinions about your company with or without you so learn how to join the conversation and become an expert in your field. Podcasts are now the most popular source of information among Gen X and Gen Y members, rank second only behind traditional print media. The public at large is looking for multimedia news 2.5 times more often than text-only news. Now is the time to Podcast or Die!
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