As the U.S. moves from an industrial to a service driven business environment, marketers and corporate executives have come to realize that their brand is driven from the inside out. Driving a value based organization can change employee behavior, provide consistent customer relationships, and increase shareholder value. Gary Thompson, EVP of Schwartz Communications discusses how corporations can put this powerful approach to immediate use.
This series looks at how to build, change or defend a corporate or brand reputation. Highly measurable, reputation management is perhaps the most critical element of successful mergers and acquisitions.
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