Trend Following (www.trendfollowing.com) is a world class research firm. Michael Covel serves as President. In 1996 Covel co-launched TurtleTrader.com. It has attracted millions of visitors. His first book is "Trend Following: Learn to Make Millions in Up or Down Markets". This must have classic is available in German, Japanese, Chinese (Traditional and Simplified), Korean, French, Arabic, Turkish, Portuguese and Russian. His second book "The Complete TurtleTrader" is the only narrative account of trader Richard Dennis and his student traders nicknamed the 'Turtles'. It has been translated into German, Japanese, Chinese (Traditional and Simplified), Korean and Russian. His newest books are "Trend Commandments" and "The Little Book of Trading". Covel's first film documentary is "Broke: The New American Dream".