Cheerfully clueless and unexpectedly charming Ethan attempts to win the heart of high school hottie Madison Sweet, only to find himself in competition with his own brother. Trapped in Utah with an overbearing mother and an older brother bent on sabotaging his entire life, teenage Ethan channels all his ambitions into a deluded obsession with uber-hottie Madison Sweet. Meanwhile, his cousin Cleo seems to want to be closer than just family.